About Us

Subordinate was born out of an appreciation for 'everyday supporting roles' — we firmly believe that the true quality of life lies in those 'subordinate essentials' that complement the main scenes. The brand focuses on two core categories: apparel and drinkware, using minimalist design, practical details, and gentle textures to make each item a 'harmonious supporting role' in everyday life. They don’t steal the spotlight but make daily life feel more complete and warmer.

In the apparel line, we reject extravagant designs and focus on the core need for 'versatile compatibility.' From basic T-shirts and knitted cardigans to office shirts and casual pants, each piece is designed with 'adaptation to diverse scenarios' in mind: fabrics are carefully selected natural materials such as cotton, linen, and modal that are skin-friendly and breathable; the cuts fit the body without restricting movement; colors are primarily low-saturation tones, easily blending into work, daily outings, or home life while seamlessly pairing with core items in your wardrobe, becoming a 'no-brainer versatile choice.' We believe that good clothing should not be the main character but rather a 'subordinate empowerment' that makes the wearer more relaxed and confident.

The drinkware line revolves around 'companionship in use,' with each cup designed to 'fit life’s moments.' Whether it’s a thermal cup for the commute, a mug for the office, a glass cup for home breaks, or a portable cup for outdoor trips, we balance aesthetics with practicality: food-grade materials ensure safety, and capacity is tailored to different needs (commute cups prioritize leak-proof portability, home cups prioritize feel and appearance). The design continues the minimalist tone of the apparel line, using solid colors with subtle textures or small logos, seamlessly fitting into office desks, dining tables, or travel bags, becoming a 'gentle companion' during water, coffee, or tea time, turning everyday drinking into a small ritual.

Subordinate’s 'subordination' is never 'secondary,' but a 'perfect fit' — apparel adapts to your body and scenarios, drinkware matches your habits and mood. They are unassuming, effortless, yet quietly elevate the comfort and refinement of everyday moments.

We insist on a 'pragmatic aesthetic,' rejecting over-design and redundant functions, aiming only to create items that stand the test of time. Whether adding ease to daily outfits or bringing a sense of comfort to your drinking moments, Subordinate seeks to share the 'beauty of subordination,' helping you live ordinary days with quality.